Monday, March 3, 2008

Keywords and your Job Search + A New

Hello Orlando. It has been a little while since I had the opportunity to talk to you. There has been some great things happening here at the Employment Guide that will assist you in your job hunt as you transition careers, start your career or browse through some great opportunities that Orlando and Central Florida has to offer. If you haven’t noticed, last week we unveiled a face lift to®. Below is a screenshot of the new homepage.

As things have changed for the better, some things remain the same in your job hunt. Today I really wanted to focus on keywords and what they mean to your job search. Most job sites, including the, rely on you, the job seeker, to type in a phrase or keyword that will display the most relevant searches.

When companies are putting together the text that you see in the job posting, they are trying to put the most relevant information to the position that they have available. The problem lies in the keywords. As a job seeker you may be searching for a front desk position at a hotel. So in the search box you may type in one of the following:

Orlando Front Desk”
Orlando Hotel Job”
“Part-time font desk position”
“Full time front desk”

The list can go on and on. The thing I wanted to point out is that if the description for the job does not list these keywords in their posting, the job will not show on the search results. So what can you do to ensure that you are finding all the jobs that might be right for you?

Well here at the Employment Guide we are striving to make the employers see the value in optimizing their postings. We aid in the writing of job descriptions so that you as a job seeker can fully understand the position and match you up with what you are looking for.

Other tips:
Try different terms
. Do not be scared to play around and try out different searches. Searching for “sales” and “sales representative” might give you 2 slightly different searches.

Be open to positions that would describe the characteristics that you have. A dispatcher position might need the characteristics of someone with strong customer service skills and an administrative background and vice versa.

Search by a specific industry. The new layout gives you the option to browse all jobs by a specific category from the click of a button. Screenshot below.

I hope this was helpful in understanding some of the ways that you can find new opportunities that may be hidden online. Every search is different when you enter different terms in the search bar. Be optimistic and try new words.

One expert tip: The longer your key terms are, the more targeted jobs you are going to find. If you search for “sales jobs in Orlando, fl + full time + benefits” you are more likely to find an exact match.

Happy hunting Orlando!

Please leave a comment if you would like more information as to how this works, or if you have any tips or suggestions of your won. I’d love to hear from you.

If you are an employer looking to take advantage of search engine optimization of your postings, please contact me at

-Greg Rollett


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