Tuesday, April 29, 2008

Are Wiser Workers Technologically Challenged?

photo by Pim Rupert

Apparently they are not! The AARP in conjunction with Focalyst have released the 2008 version of “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.”

With more and more boomers staying in the workforce or re-entering after a brief retirement, they are creating a new wave of workers. One that isn't defined by stereotypes, but from that of experience and even necessity. One of the myths states that all boomers are wealthy. While they are the richest generation in history, over 1/4 of this demographic have no savings or investments.

Other highlight include:

Myth #10 - Boomers are retiring early

Contrary to much of the attention given to the first Boomers turning 62 this year and being eligible to take Social Security benefits early. In reality very few Boomers are planning to stop working entirely when they reach retirement age – only 11%.

Myth #3 - Boomers are technologically challenged

Contrary to many assumptions, Boomers were in the workforce during the evolution of computers, e-mail and the Internet, and were the first to understand the value of technology. In fact, 82% of Boomers use the internet and their online activities extend beyond email to instant messaging, downloading music or movies, financial transactions and online gaming.

Myth #1 - Boomers are all the same

The media often portray the members of the baby boom generation as a monolith – 77 million people thinking, acting, behaving and buying all in the same way. Nothing could be further from the truth. More life events occur between the ages of 50-65 than in any other time in a person’s life, with the typical Boomer experiencing an average of two major life events around career, family, finance or health each year. These life events can have a major impact on attitudes, life goals and consumer behavior. It is a mistake to think of this cohort as all alike, and it is not all about age. Recognizing the differences among Boomers and understanding the truths behind the myths can help marketers craft products, strategies and messages that will resonate with this generation.

To see the rest of the AARP and Focalyst's findings, please check out the whole report.

Wiser Worker - Job Opportunities for the Older Worker

If you are a boomer looking for resources, or better yet, looking for a job, head on over to WiserWorker.com, a site designed just for you! I am sure you will find what you need. If you have any questions about the site at all, please send a quick e-mail my way or leave it in the comments!

-Greg Rollett


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