Monday, February 2, 2009

Personal Branding Week at the Orlando JobSpot

2009 is the year of the personal brand. Or so many marketers and social media players would have you think. I, on the other hand, believe that in these economic times, being one step ahead of your peers and competition is vital to having a successful 2009.

Personal branding, as defined by Wikipedia,

"is the process whereby people and their careers are marked as brands."
Quite simply you are promoting yourself in the industry that you wish to work or be successful in. The topic is popular among Gen-Y and students about to enter the workforce, but should not be segmented into solely this generation.

Personal branding can help anyone in any industry get ahead and create digital footprints that leads to experience, research and community. Throughout the rest of the week, we will dive into topics that relate to personal branding and how you can get involved one day at a time.

Topics we will cover include:
  • Securing domain names
  • Industry specialization
  • Selecting platforms to use
  • Listening and engagement
  • Blogging 101
We will try our best to provide step-by-step instructions, links and case studies to show you the power of personal branding and the roles that new media plays, and how that reverts back to finding a job.

If you would like to get the entire series on personal branding delivered right into your inbox, I do suggest subscribing to our E-Mail Feed on the top right side of this page, under the video. That way as soon as a post goes live, it will be sent to your email, for you to read on your own time.

Happy hunting Orlando and we'll see you back tomorrow for Specialization and Domain Names.

-Greg Rollett

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