Friday, February 6, 2009

Personal Branding Week: Tools and Sites

Personal branding tools
As we continue along with personal branding week, we are going to discover that there are a lot of tools that you can use online to help in the creation, maintenance and promotion of your personal brand. We are going to break these down into a few categories today:

  • Blog platforms
  • Social Networks
  • Communication Tools
  • Interactive Resumes
  • and E-Mail
  • (we will be doing more tools and tips on Monday when we get into the listening and engagement section).

Blog Platforms
Blogs are simply websites that house your content in reverse chronological order (or your newest updates at the top and archiving older updates). Blogs have been around as we know them for about 10 years, and have been used by everyone from journalists to news sites to personal sites to the home of our new presidential administration. With millions of blogs now online, it is safe to say that they we are well past the days of blogs being considered personal diaries and being a focal point of your personal brand and a center of conversation. Here are the platforms to get started.
Blogger - Owned by Google and a great content manager. Blogger is the platform on which this blog is run and is great for beginners and people who like publishing web content with the push of a button.
Wordpress.com - This is a free blog publishing platform that has become the new standard for beginners that are looking to grow and expand in the realm of blogging. There are some limitations, but the platform itself is home to a great community and constant updates to ensure that your posts are always served and looking fantastic.
Wordpress.org - Wordpress.org is the next step in the eveolution of Wordpress. The software needs to be downloaded and then placed in to a hosting service (look at 1 and 1, we have run sites on their hosting for $1.99/mo with no issues so far). There is unlimited customization options and the sky is the limit using this crowdsourced software.
Tumblr - Tumblr is a great service for digital media professionals who want to showcase video, pictures, links and short posts. Uploading is very easy and the price point is great, free for basic usage.
TypePad - Another blogging software platform that has a free version, while many of the perks come in paid upgrades.

Social Networks
Facebook - The tech giant continues to grow with close to 450,000 new users everyday across the globe. With plenty of privacy options, status updates and newsfeeds, this service is a great place to network, look for job opportunities and utilize applications that deal in your area of expertise.
LinkedIn - LinkedIn is a professional networking service that serves professionals looking to network with each other for business opportunities, new job opportunities and recomend people for services that have been completed in favorable conditions.
Myspace - While not as heaily popular as it once was, Myspace is still a place to network with peers, customize a website and showcase your talents to the world.

Communication Tools
Twitter - Twitter is a status update platform that tells everyone in your network what you are doing in 140 characters or less. Much has been written about how people interact on the service, and has been used for everything from breaking stories about earthquakes and plane landings to product launches to sharing links and videos to lo0oking for jobs.
Meebo - Meebo is an instant messaging aggregator. If you have accounts on Yahoo Messenger, AIM, GTalk, Jabber and other accounts, Meebo allows you to utilize all of them at the same time from one window.

Interactive Resumes
Emurse - Emurse is a drag and drop resume service that hosts your resume online for you to send to prospective employers. It is very user friendly and serves as great way to update your resume as things change in your life and career.
Visual CV - An interactive and new media approach to a resume was the goal with Visual CV. With the service you can add photos, portfolio work, videos and other elements in one easy to send, easy to read online resume. Give it a try today and see how interactive your career really is!

E-Mail
GMail - Becoming the new standard in free e-mail servers, Google's GMail is a great tool for sending, receiving and sorting email. Included is GChat which is becomming a great tool in itself for people to chat and stay in touch with each other.
Hotmail, Yahoo and AOl - All 3 offer great free tools for emails. Just be sure to get a professional email address when signing up!

When you are looking for a job, there is one standard that is not yet going away anytime soon., the resume. And while this sheet of paper is bound by standards and similarities, there are some great things you can do to spruce it up with tools from you personal brand. Linking to blogs, videos, presentations and portfolio work is just the tip of the iceberg. What can you link your resume up to?

Let us know what tools you are using for your personal brand in the comments and ask any questions that you have and we will work through the community to get answers to all of your questions.

-Greg Rollett

2 comments:

air plane advertising February 9, 2009 at 10:35 AM  

Flying billboards Build Brand Awareness

air plane advertising February 9, 2009 at 11:43 AM  

aerial Advertising using custom made aerial billboards are the perfect way to capture the attention of your target audience.

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