(photo by Desirée Delgado)People love to tell stories. In fact, it is the most effective way for information to travel. Think of brands that you buy from. Most have a story. Think of a product recommendation from a friend, it usually comes attached with a story.
Looking for a job can be filled with those same stories. Through all the fluff and exxageration that fills resumes and cover letters, a story may be the glue that sticks in a recruiter's mind to grant you that call back, first interview or next step.
The most obvious place to insert a story is in your cover letter. Author Katharine Hansen, of "Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career" cites that;
In a cover letter, you can engage the employer, make an emotional connection, show results, and become instantly memorable by including at least one paragraph in the form of a powerful story.Some examples the book shares include:
- Stories of early interest in your career path and determination to reach your career goal.
- Stories that depict your motivation, enthusiasm, and passion for the job you seek.
- Stories describing specific projects you've led or collaborated on, including results.
- Stories detailing problems you've solved for your employers.
- Stories describing other accomplishments and successes.
- Stories that reveal your personality.
- Stories describing long-term interest in, knowledge of, and admiration for the organization you're targeting.
- Stories that describe how well you fit in with the organization's culture, values, and mission.
- Stories -- for new graduates -- of how your education has prepared you for the targeted job.
- Stories that touch the heartstrings.
- Stories to back up your claims about yourself.
- Stories that tell how you are uniquely qualified for the targeted job.
- Stories that capitalize on networking contacts.
- Stories to explain unusual or potentially negative situations.
- Stories to explain a career change.
- Future stories that address employer needs and challenges and tell how you would address those issues.
What's your story Orlando? And how can you apply it to your job search? Let us know in the comments.