Friday, June 26, 2009

5 Tips for Building Your Personal Brand Using Social Media - Guest Post

Using Personal Branding to Stand Out Online(photo byswimfreak000)

The internet can be an invaluable tool for promoting yourself or your business—provided you know what you’re doing. Social media, online networking and tools that make communication of all kind quick and easy are great ways to get your name out there and get you known, but they can also get you in a lot of trouble if you don’t manage your online brand in the right way. Here are 5 tips to help you use social media to your advantage and build your brand without too many bumps along the road.

1. Use your profile to put a face on a brand.

When using sites where you need to develop a profile, use this as a chance to really showcase your brand and make it more personal to your customers. You also want to make sure that you keep your profiles consistent across the different social media sites so there’s no confusion about what your brand stands for. This will lead to better brand recognition, loyalty and even popularity if done right.

2. Make the most of networking and communication capabilities.

There’s no reason not to communicate with customers using social media. A generic presence on these sites won’t do you any favors. Take the time to actively engage with customers, listen to what they have to say and respond with your own answers, after all, it’s social for a reason. Being willing to communicate with others makes your brand more trustworthy, more valuable and just all around better.

3. Be genuine and build relationships.

If you want your target market to pass on recommendations about your company then you need to provide sincere engagement with them on your social media profiles and feeds. You can’t just use your blog or profile to push your personal products and expect this to get a great response. You brand will be much better served by offering information and conversation that’s of value not only to you but to your customers as well.

4. Make yourself unique.

Social media offers lots of opportunities to show off the real personality of your brand and make it stand out from the crowd. Spend your time building sites that reflect the “voice” of your brand and make sure all your content reflects the personality you want to associate with your brand.

5. Work your blog.

Blogging can be an excellent way to connect with customers and to start building your brand. That is, however, if you go about it in the right way. If you’re always just posting things that are essentially ads for your products you’ll probably bore all but your most hardcore fans. Instead, use your blog to share a passion for your industry, not just your product and become and authoritative, trusted and even entertaining source of information for your customers.


This post was contributed by Megan Jones, who writes about job search websites. She welcomes your feedback at Meg.Jones0310 at


jaya June 26, 2009 at 11:23 PM  

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